Film Dev Diwali from the water
One night a year, every ghat in Varanasi is lit end to end — and almost everyone films it from the bank, over the heads in front. Make reels and videos about the night with us, and your seat on the river is on us.
The exchange
No commission, no tracking links, no rate card. You make the work, we give you the night — and the exact brief is agreed with you before you travel.
You make
Reels and videos about the night
- Content in the run-up that tells people Dev Diwali can be seen from a boat — and where to book one.
- A reel, a short film or a photo set from the night itself, published while it still matters.
- A tag and a link back to the Dev Diwali page, so the people it moves can actually book.
- How many pieces, on which platforms and by when: agreed with you before you come, not dictated here.
You get
The night, hosted
- A premium seat on a Dev Diwali sailing, in a position chosen for the view rather than the manifest.
- The whole spectacle from the water — the Ganga aarti, the lamps down all eighty-four ghats, the fireworks over Rajghat and the laser shows on the ghat walls.
- A boatman who knows where to be and when, and a person on the phone from arrival to the bank.
- A chance at a fully sponsored return to Varanasi — travel and stay — for the creators whose work travels furthest.
Four hours of footage nobody else is getting
Ganga aarti
From the river, facing the ghat, with nothing between you and it.
A million lamps
Eighty-four ghats lit end to end, from the only side that sees them all.
Fireworks over Rajghat
Above the fleet, reflected in the water you are sitting on.
The laser shows
Chet Singh and Lalita Ghat, projected onto the ghat walls after dark.
How it works
- 1
Apply with your reach
Who you are, where you publish and how many people are actually there. Two minutes, and it closes when the boat is full.
- 2
We look at the numbers and the work
Followers tell us the size of the room; what you make tells us whether this is a night you would do something with. Both count, neither decides alone.
- 3
We agree the brief, then host you
What you will post and roughly when, settled in writing before you travel. Then the sailing, the boarding ghat and the time — as our guest.
- 4
Your work runs, and the best of it comes back
Afterwards we look at what the night produced and how far it went. The creators it worked best for are the ones we invite back, fully sponsored, to make something longer.
There is no follower minimum. A small account whose pictures are extraordinary is worth more to us on that boat than a large one whose are not — and we would rather read an honest 4,000 than a bought 400,000.
Apply to create
Dev Diwali, 24 November 2026. Tell us where you publish and how many people are there. We reply to everyone we can take.
Just want to be there?
Seats for the night are on sale to everyone — the boats, the fares and the evening's running order are on the Dev Diwali page. If you run trips, transport or stays instead, partner with us.